Furla Headquarters - Progetto Italia

Info

Location
Tavarnelle Val di Pesa, Firenze

Client
FC Immobiliare Spa

Chronology
Project: 2017 – 2018
Construction: 2018 – 2021

Area
42.000 sqm

Credits

Photo
Fernando Guerra | FG+SG fotografia de arquitectura

Architecture Project & Artistic Direction
GEZA Architettura

Structural Project & Construction Site Supervision
Biagini – Bracciali Studio di Ingegneria

Landscape Project
LAND Italia

System Project
Consilium Servizi d’Ingegneria

Acoustic Consulting
Ing. Sacha Slim Bouhageb

Geologist
ProGeo Engineering srl

Client Supervision
Dott. Andrea Varini

Publications & Awards

Awards

Architecture Masterprize (2022)
Dedalo Minosse International Prize for Commissioning a Building (2022)
Architizer A+Awards – Mixed Use L>25.000 sq.ft. category (2022)

Publications

Dedalo Minosse Exhibition Catalogue
The Plan #135

the new Furla Headquarters are located in Tavarnelle Val di Pesa, in the province of Florence, immersed in the Chianti area.
The project highlights a paramount theme: the integration of the industrial architecture into the Italian landscape, providing an opportunity to rethink the quality of the workspace.

Furla consists of three main volumes: one for office use, two for labs and logistics, but all of them conceived to be gently integrated into the landscape.
The main entrance recalls the archetype of the Tuscan villa access: a linear row of cypresses to welcome the visitor and show the way through. This rhythm is replicated on the buildings facade with sunscreen filtering blades that control the amount of light that can get through the work spaces. Nature crosses the boundaries between inside and outside thanks to a system of patios and green roofs overlooking the wooded area.