Fagagna, Udine . 2011
Pratic F.lli Orioli Spa
Project: 2008 – 2009
Construction: 2009 – 2011
Fernando Guerra | FG+SG fotografia de arquitectura
Architecture, Landscape Project & Artistic Direction
Structural Project & Construction Site Supervision
Mechanical Plant Design
Studio Bulfon Associati
Electrical Plant Design
Publications & Awards
Dec. 2021 Pratic Mag #2
2022 XIII Biennale di Architettura di Venezia
simple dark volumes. The Pratic Headquarters features an essential and nude language, in unison with the surrounding agricoltural panorama framed by the Friuli mountains. An exquisite example of industrial architecture that uniquely interacts with the landscape in search of a meaningful dialogue. In particular, the office building is a striking mark even to those driving by on the highway: a benchmark that aims to establish a dialogue with speed and movement.
the main protagonists of this projects are two perpendicular volumes: the former (offices use) is a poetic celebration for its glazed facade that ‘vanishes’ in according to the atmospheric conditions, letting the black concrete beam above it lead the scene, like a floating shade.
The latter (production) is more vertical and features an alternating rhythm of glazed surfaces and black marble stone plus black cement panels. The result is a shimmering and vibrant effect directly affected by the lighting conditions.
Landscape, light and sustainable energy are the key elements to understand the design of the Pratic Headquarters.