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New Craft plays craftmanship, innovation technology and project culture in the-so-called Cattedrale della Fabbrica del Vapore in Milan

New Craft Exhibition

Triennale di Milano . Fabbrica del Vapore . 2016

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Info

Location
Fabbrica del Vapore . Milano

Client
Triennale di Milano

Chronology
Installation completed 2016

Credits

Photographer
Simone Bossi

Architectural Project
GEZA Gri e Zucchi Architettura srl (Udine)
Arch. Stefano Gri, Arch. Piero Zucchi (project leaders)
Arch. Stefania Anzil, Stefania Mantovani (Artway of Thinking),
Camilla Andreani

Curator
Camilla Andreani

Coordination
Stefano Micelli

Multimedia projections
Sara Salmaso

Technological Coordination
Cristina Barbiani

Graphic Design
Fabio d’Agnano

Installation
Sebastiano Girardi, Matteo Rosso

Lighting
Plotini Allestimenti

In collaboration with
Volume
Les Ateliers de Paris, Fondazione Cologni dei Mestieri d’Arte, Fondazione Giannino Bassetti, Politecnico di Milano

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For the XXI International Exposition of the Triennale of Milan called “21st Century. Design after Design”, GEZA was appointed to the artistic direction and the installation design of the NEW CRAFT exhibition curated by Stefano Micelli.
New Craft stages the virtuous encounter among artisanal know-how, technological innovation and culture of the project, in the so-called Cathedral of the Fabbrica del Vapore in Milan.

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According to the curator Stefano Micelli, “The technological revolution is changing the means of production and consumption, inevitably transforming the design process too. The digital manufacturing allows to go beyond the traditional constraints of the production processes, anticipating a world free of serial products.” The exhibition shows this new way of thinking the manufacturing process in the sectors of bikes, letterpress, jewellery, clothing, furniture, prosthesis, steel and wood.

Nine great vertical installations describe the result of the encounter, not easily predictable, among design, art and traditional know-how, receiving the visitors in an emotional space that emphasizes the great space of the central nave of the Cathedral.
These nine installations are constituted by a virtual showcase, a metallic black frame in which the artisanal creations are displayed and emphasized by a theatrical lighting. All these elements are placed in a total-dark space aiming to recreate an evocative theatrical atmosphere.

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